Web Trends To Watch for 2022

Staying ahead of marketing trends can be the edge you need to beat out your competitors. This blog discusses upcoming web trends we are seeing for 2022.

5 Landing Page flaws that Ruin Sales

Business owners are always trying to find new and innovative ways to attract new leads. Creating landing pages that covert will attract more visitors and grow increase sales. Landing pages are the most critical aspects of a website. These are essentially sales pages that a visitor sees right away after landing on a website. If …

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5 Ways to Digitally Transform Your Business

2020 was a monumental year. The consensus is that in many ways, it accelerated the inevitable. That was very true in the digital. Having a digital presence quickly moved from a nice to have to a need to have. Maybe you found yourself in that position. You were ready to start your digital transformation journey. Then …

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A Digital Marketing Guide to Getting Online: Part Three – Audience

So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked in part one and two of our blog series. So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% …

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A Digital Marketing Guide to Getting Online: Part Two – Technology

In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms and decisions you will need to make as part of that process. You might be surprised that I didn’t look at this first, but in truth, you want to run …

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A Digital Marketing Guide to Getting Online: Part One – Strategy

There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China and AP, then we can get an inkling of what …

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5 Mistakes to Avoid While Building Your Website

With 85% of consumers researching a business online before making a purchase, it is imperative to have a company website that serves as your gateway into the digital world. The vast availability of simple design-your-own-website tools also makes it quite tempting to take the Do-It-Yourself (DIY) route and save money on building your online presence. …

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What is Google My Business, and Why Is It Important?

Google My Business (GMB) is a tool that allows businesses and organizations to register and take control of their online Business Profile. Don’t underestimate the importance of GMB. It is the cornerstone of your SEO and, more importantly, your Local SEO strategy. When a customer is searching for your service that isn’t aware of your …

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Social Selling With LinkedIn

Traditional selling methods are either ineffective or obsolete in the Covid-19 environment. But that does not mean that your salespeople should wait for these methods to open back up. Quite the contrary, they need to pivot to social selling. While your prospects may not be in buy-mode, they are likely somewhere in the buying process. …

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