404.682.2991Behind Every Great Business is a Dedicated Leadership Team
Our management team is comprised of business-savvy individuals who have been with WSI for a combined total of 115 years! They are a dedicated bunch who live and breathe each of our core values. But don't let their professional pictures below fool you — they all know how to hang with the best of them!
Here are some of the digital marketing experts that are a part of the WSI network. They are passionate about helping businesses solve their digital marketing problems.
Local Leadership
Kelly Biggs
Principal Consultant
Kelly has over 20 years of sales and marketing experience. She brings techniques employed by Fortune 500 companies to small and medium businesses. She has a passion for winning and brings this passion to her clients, enabling them to succeed in the marketplace.
Kelly earned her MBA from Emory's Goizueta Business School in 2009 and has spent the past ten years advising companies on their overall business strategy. She has won numerous sales awards, including Top Sales Consultant at Fortune 500 companies and Small Businesses. Leverage her knowledge to understand your digital marketing strategy and grow your business.
Kelly loves the Tennessee Vols and the Atlanta Falcons. She loves riding her Peloton bike and recently celebrated her 1,000th ride in the New York Studio!
Roan Biggs
Principal Consultant
Roan brings 20 years of technical and executive-level expertise to simplify the functionality of the internet to business terms. His ability to marry your business goals through the ever-changing world of technology helps his customers grow by implementing the most effective techniques.
Roan earned his Bachelor of Science degree in Computer Science at Laurentian University, located in Sudbury, Ontario. He brings over 20 years of Technological experience from industries including healthcare, travel, and fintech. Roan led numerous business initiatives to increase profits and grow revenue for clients.
Roan is an avid Arsenal and Atlanta Falcons fan. He is also a CrossFit enthusiast.
Global Leadership
Mark Dobson
Co-Founder
Mark Dobson
Co-Founder
Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and his understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years.
Valerie Brown-Dufour
President
Valerie Brown-Dufour
President
As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.
Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a master’s degree from the University of Toronto.
Daniel Lattanzio
VP Franchise Development
Daniel Lattanzio
VP Franchise Development
Daniel is a passionate team leader who has been with WSI since 1996. Having come from a long background in franchising, Daniel started with WSI in the early days to help build and grow WSI’s franchise model, both locally and globally. After being involved in multiple areas of the digital marketing business, he found his home as Vice President of Franchise Development.
Over the last 12 years, Daniel has worked with his team to build the WSI Network of Consultants worldwide. He stands behind the successful, team-developed model of “Real People Do Real Things.”
Rimma Jaciw
VP Global Operational Performance
Rimma Jaciw
VP Global Operational Performance
Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held, which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance.
Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an alumnus of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Associations.
Michael Monaghan
VP Field Operations
Michael Monaghan
VP Field Operations
Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program.
In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.
