404.682.2991Analytics and Insights
To understand how something is working, you have to measure it and then analyze the results. Your digital presence is no different. There are free tools and resources available for you. For example, you would be amazed at what Google Analytics can tell you about your business.
What Google Analytics Can Do
There are numerous reporting and analytics tools out there. One might discount Google Analytics because it is free. Our experts lead with this tool because it delivers insights that are compelling. With the proper installation, you can answer the following questions:
- What is the most frequently visited page on your website?
- Which traffic channel directs the most users to your site?
- How many pages does the typical user visit on your site?
- Which pages get the most engagement?
- What demographics make up the visitors to your site?
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats
related to analytics and reporting that might make you think twice about the importance of data:
Companies are 6X more likely to be profitable when they implement a data-driven strategy
When asked for the primary benefit of analytics, 67% of marketers identified “speed to action.”
Businesses leverage analytics to prove ROI. 46% of marketers identify proving ROI as their biggest challenge
